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Marketing & Sales

A project turns into buyers and investors. We develop the positioning, brand and campaign, sell the units and provide support right up to the appointment with the solicitor.

The approach

We market it as if we were running it ourselves

Anyone who runs a resort themselves knows what a buyer is really looking for. We don’t sell a brochure; we sell a viable business plan — honestly calculated, clearly positioned and implemented under our own responsibility.

  1. 01

    Positioning

    Target group, story and price architecture — derived from market and operation, not gut feeling.

  2. 02

    Brand & campaign

    From naming and design to the finished marketing suite — digital, print and on site.

  3. 03

    Sales & closing

    Outreach, negotiation and sale — transparent for all parties, through to closing.

Before the first sales meeting

What we put in place before the first buyer arrives

Between planning permission and the first notary appointment lies the work that decides whether sales succeed. We take it on in full — legal groundwork, brand, sales material and the sales operation itself. You receive a project ready to sell, not a collection of individual services.

01

Legal groundwork

So you can sell before you build.

  • Purchase contract with all annexes — drawn up with lawyers, auditors and tax advisers
  • Construction and specification document as a contractual annex
  • Declaration of division and community rules, aligned with the operator concept
  • Operator and lease agreements: brokerage model or long-term lease, legally and fiscally reviewed
  • Payment plan by construction progress, securities and handover terms
  • Complete sales documentation for notary, bank and buyer
02

Brand & design

A project needs a face before it exists.

  • Naming and project branding — logo, colours, imagery, tone of voice
  • Interior design line following the project branding
  • Furniture packages per house type, procurement and furnishing management
  • Integration of brand partners for kitchen, bathroom and technology
  • 3D visualisations, renderings and videos from several perspectives
  • 360° panoramas and interactive applications conveying the sense of space
  • Photo production of show apartment, resort and surroundings
03

Sales material

Inspire first, inform second.

  • Image brochure for the first impression of resort and concept
  • Property folder per house type with images, floor plans, availability and specification
  • Buyer's handbook: purchase process, payment plan, one-off and running costs
  • Two- to three-minute image film for all online channels
  • Project website and app — resort, properties, services, location and travel
  • Art direction, copy-editing, translation and production from one source
04

Sales operation

The machinery behind the sale.

  • Price architecture and availability list, derived from market and operating figures
  • On-site sales office and show apartment for larger projects
  • Training and management of the sales team
  • Lead management with CRM, prospect list and binding follow-up rules
  • Integration of broker network and sales partners, including commission model
  • Launch plan: pre-marketing, soft launch, public sales start
  • Ongoing sales reporting to the developer

Every building block can be commissioned on its own. As a rule we take on the whole package — because contract, brand, material and sales force all have to tell the same story.

The marketing mix

Four channels, one story

Nobody buys a resort property because of a single ad. That is why sales collateral, online presence, direct outreach and press work mesh together — tailored to a clearly defined target group.

01

Sales collateral

Inspire first, then inform in depth.

  • Image brochure for a first impression of resort and concept
  • Property folders for each house type with pictures, floor plans, availability and specification
  • Two-to-three-minute image film for all online channels
  • Buyer's guide covering the purchase process, payment plan and one-off and annual costs
  • Art direction, editing, translation and production from a single source
  • Structuring the sales process, including sales documentation, purchase contracts and annexes — together with lawyers, auditors and tax advisers
  • Structuring the operator agreements as agency agreements or long-term leases — aligned legally and for tax purposes
  • Visualisation: high-resolution renderings, films, interactive walkthroughs and 360° panoramas — showing projects before they are built
02

Online

The project page as a shop window.

  • Project website featuring the resort, property, services, location and lifestyle
  • Separate landing pages for individual projects, property types and target audiences
  • High-quality project visualisations, promotional films, drone footage and virtual tours
  • Ongoing presence on the relevant property portals
  • Google Ads and targeted search campaigns for purchase-intent search queries
  • Social media presence on Instagram, Facebook and LinkedIn
  • Social media adverts to target potential buyers and investors
  • Retargeting website visitors and prospective customers
  • Banner and native advertising with relevant media outlets and partners
  • SEO for relevant search terms relating to the project
  • GEO and optimising content for AI search systems such as ChatGPT, Google AI and Perplexity
  • Content marketing featuring news, local topics, property insights and project developments
  • Online PR and digital media partnerships to increase reach and build trust
  • Website and app development for the project
03

Direct outreach

Exactly the people who can buy.

  • Postal mailings to pre-selected households — based on purchasing power and preferred destination
  • Network marketing: New projects go directly to the Clavis International network
  • A presence at selected lifestyle venues such as golf clubs
  • Newsletters and automated email marketing for prospective customers and existing contacts
  • Professional lead management with prompt follow-ups to every enquiry
  • Roadshows: private sales events held in small groups, for example in business clubs and hotels
  • Sponsored events: events relevant to the project, such as golf or cookery events
04

Press & PR

Attention across many channels.

  • Press releases for the launch and for exceptional properties
  • Distribution to a selected list of editorial offices
  • Ongoing stories about the resort, the residences and events
  • Press clippings
  • Press trips and events on site
Sales

We accompany buyers through to closing

Nobody buys a resort property every day. That is why buyers have a dedicated contact at their side throughout the entire sales process — from the first consultation to the notarisation, transparent for all parties.

  1. 01

    Advice & documents

    Personal advice and a buyer's guide with all the facts: properties, residential services, payment steps, one-off and annual costs, financing and rental.

  2. 02

    Viewings & sales office

    We arrange and accompany viewings at the resort; for larger projects we set up a sales office on site.

  3. 03

    Support throughout the sale

    We coordinate every step between buyer, developer and all parties involved and keep everyone up to date.

  4. 04

    Lawyer & tax advice On request

    We arrange a lawyer and a local tax adviser — so that legal and tax questions are settled reliably on site.

  5. 05

    Notarisation On request

    If desired, we attend the notary appointment in person.

  6. 06

    After-sales

    After signing we remain your contact — for handover, furnishing and the start of letting.

Transaction advisory

Hotel transactions — on both sides of the table

Buying or selling a hotel or resort property is never routine. We combine market knowledge, network and operating experience — from the first assessment to closing at the notary.

01

Sell side

You want to sell a hotel or resort — we prepare the sale and find the right buyer.

  • Market-based assessment of the property
  • Confidential sales documents
  • Discreet approach to buyers from our network
  • Negotiation and bidding process
  • Coordination through to the notary
02

Buy side

You are looking for a hotel or resort as an investment — we review properties and accompany the acquisition.

  • Property search and market screening
  • Commercial due diligence
  • Income value and cash-flow analysis
  • Review of existing operator agreements
  • Purchase agreement negotiation and closing
Services

What we actually do

Three building blocks that mesh — from positioning to closing.

01

Marketing

Strategy, brand and campaign for property projects — from positioning to the finished marketing suite.

02

Sales

Brokerage and sale of property portfolios, transparent for all parties.

03

Transaction Advisory

Support in buying and selling hotel and resort properties — structure, negotiation, closing.

Proven

37 resort projects marketed — from the Baltic to the Indian Ocean.

The first step

Let's talk about your plans.

A conversation in which we listen and give an honest assessment of what is possible — free of charge and without obligation.

Arrange a first call →