Travelling more sustainably | When German guests no longer have to leave their towels on the floor…
Sustainability takes many forms, particularly in tourism. According to a recent study by the online travel portal Booking.com, just under a third (28 per cent) of German travellers wish to travel outside the peak season. In the last 12 months, 16 per cent of Germans surveyed chose a less popular destination in order to avoid overcrowded places and enjoy more peace and quiet.
And the trend is set to continue: 37 per cent of Germans plan to travel exclusively outside the peak season in future. And 56 per cent would even be prepared to avoid popular destinations in order to minimise negative environmental impacts. More than a quarter of German travellers (26 per cent) would prefer a more sustainable alternative to a sought-after destination, so as not to contribute to overcrowded destinations.
However, 42 per cent of those surveyed find it difficult to find attractive destinations that are less crowded.
Project developers see an opportunity here to invest in properties that are deeply rooted in the region and offer an authentic holiday experience. This also makes ‘B-locations’ attractive, provided they are enhanced with a suitable concept.
One example is the Bades Huk holiday resort on Wismar Bay. “Environmental awareness will become increasingly important in the coming years, not only in relation to the destination itself, but also with regard to accommodation,” explains Hamid M. Farahmand, a property expert and operator of the 4-star-plus holiday resort. “When German holidaymakers no longer use their towels to reserve a spot on the beach but for wellness purposes, they can truly breathe a sigh of relief.”
“With the Bades Huk holiday resort, we have not only created a special temporary home and a place of relaxation, but also brought the region to life: golfing with a view across the entire bay, panoramic cycle paths, virtually untouched nature where rare birds make their home, and a wide range of water sports provide a welcome change from everyday life. Here, guests realise that the Baltic Sea is so much more than just a scramble for a sun lounger.”
Published on 17 July 2022
