Trends in the hotel property sector: branded residences on the rise in Europe

The Viceroy Residences at the Ombria Resort combine residential living with the benefits of an established hotel brand and the services of a 5-star hotel. The 18-hole golf course offers both owners and hotel guests a remarkable playing experience.

Globally, over 50 per cent of new resort projects are already tied to a brand. In Europe, this trend has only just begun. A number of exciting developments are now on the horizon. The launch of the Ombria Resort in Portugal is being followed with great interest. The up-and-coming luxury boutique brand Viceroy Hotels & Resorts offers an authentic holiday experience in the heart of the Algarve, thereby fostering sustainable development for the region and for investors.

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Published on 20 February 2020